Using Humor To Sell

We originally posted this article as a guest post on DailyDealMedia.com here.

How to use humor and comedy in your marketing

Businesses and websites that correctly incorporate humor into their marketing efforts sell more products and vouchers.  This is a look into the various types of comedic writing styles that can be used to add to your bottom line.

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This 5 Minute Change To Your Morning Routine Can Put More Dollars In Your Business.

5 Minute Change to your Morning RoutineI’m sure that most of you have heard the statement, “It’s not what you know – it’s who you know.”

Although what we know and the skills we possess determine a great deal about ourselves and our businesses, the truth is that strategic partnerships and win-win-win joint venture relationships are, and have been, the cornerstone of successful business ventures for hundreds (if not thousands) of years.

Recently, I started trying something new and I realized that it is potentially a game changer, or even life changing for you to give it a try also.

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Stop SOPA

The Stop Online Piracy Act is crap.  I wanted to publicly put this blog post up to proclaim that we are against the Stop Online Piracy Act (SOPA) and Protect-IP Act (PIPA).  When writing or speaking to a House member, remember to reference SOPA, H.R. 3261. If you’re speaking or writing to a Senator, reference PIPA, Bill S.968 and tell them you believe this bill is crap, also.

Make moves today,
Marc Horne 

How Daily Deal Builder Works

Infographics are really cool because they help us understand things easily.  Here is how Daily Deal Builder deal software works:

Daily Deal Builder deal software infographic

Visit http://www.dailydealbuilder.com to learn how to launch your own daily deal website using our world class daily deal software and training tools.

Make moves today,
Marc Horne 

When One Door Closes, Another May Open

Sometimes, when one door closes; another door may open.  Many times, we fail to see that a new door has been opened.

Sometimes, you may think you have failed, when in reality you may have stumbled upon something even greater with more potential.

Always keep your eyes open for byproducts that result from your efforts – You might be surprised at what you are actually creating.

Make moves today,
Marc Horne

Hollis Carter Interviewed by Eric Meyer of DailyDealMedia.com

Hollis Carter was able to sit down with Eric Meyer of www.DailyDealMedia.com and do a nice interview that discusses DailyDealBuilder’s deal software and various solutions for the daily deal industry.

The interview is about 40 minutes long.  Enjoy.

Click here to watch the interview.

Make moves today,
Marc Horne
HC Consulting Group

Who Loses With Daily Deals

Being heavily involved in the daily deal industry, I always enjoy discussing the pros and cons of featuring a deal on a deal site with businesses who have either just ran a deal through one, or businesses thinking about running a deal. From each of my discussions, it has become obvious that one party involved in the daily deal seems to typically always lose.

Over the holidays I was hanging out with a good friend who does floors and their business had recently just ran a deal through a major deal site.

“The deal sold extremely well, the customers were very happy, our boss did really well and upsold a lot, but we had to work our tails off to keep up and it really stressed myself and all the workers out.  We definitely lost on that deal and are not very excited for the next time our owner runs a deal, which is coming soon,” Trevor told me.

In this particular deal, the workers got the bad part of the deal.

Continue reading on original source at DailyDealMedia…

7 Lessons Learned From Technical Difficulties

Face it…  Technical difficulties can drive you crazy.  Just about all of us who are technically savvy enough to own and operate a computer have experienced some form of technical difficulty at one point or another.

These 7 tips can be used for many different sorts of technical issues that you could potentially come across while online.

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Starting The New Year Off With A Bang

Today is the day that most folks are getting back to work after taking some time off for the holidays, and many times it is tough to get back in the swing of things when you take a holiday.  Go ahead and start 2012 off with a bang.  Work smart.  Work hard.  And strive to reach your goals (even if you are shooting for the moon).

Take a leap of faith this year and do something courageous and ground-breaking.

“…I am the master of my fate; I am the captain of my soul. – William Ernest Henley

Make serious moves in 2012.  Publicly proclaim what you are going to do.  Be held accountable for your actions this year.  Develop SMART goals and make them come to reality.

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End of The Year Planning. 8 Questions To Ask Yourself

Today is the final work day of 2011. It’s been a crazy, fun, great year for all of us here at HC Consulting Group.

One thing that is often overlooked is year end planning, and by that I mean simply getting your ducks in a row for the upcoming year in order to make it the best and most profitable year possible.

Here are some things to think about and 8 questions you can ask yourself…

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Internet Retail Sales Up By 16%

The past week for holiday Internet sales, ending Dec. 25, 2011 saw a 16 percent increase in spending, year-over-year, to $2.8 billion, according to comScore, a company that measures digital data and provides digital business analytics.

The figure is an expected steep drop from the record-breaking $6.28 billion for the prior week, ended December 18, 2011, the last week where delivery of online orders could be guaranteed for arrival before Christmas.

E-commerce spending for this 2011 holiday season reached a record $35.3 billion, marking a 15-percent increase versus the corresponding days last year.  The future of e-commerce will continue to show major growth potential.

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Relieve stress by being decisive. The Future You Doesn’t Trust “You”.

It’s true that you really can’t put faith in the futureyou.”

It’s also true that future you may not trust the “now you” as well. It works both ways.

I’m honored to offer up my personal advice as a guest contributor for HC Consulting Group.  I’ve spent the better part of a decade learning how to be an entrepreneur and a good majority of that time was managing stress.  Stress is a leading cause of illness, depression, and poor quality of life.  Here’s how I learned to minimize it effectively…
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Taking a leap of faith

“You’ve got to go out on a limb sometimes because that’s where the fruit is.” – Will Rogers

I am often reminded of this quote because Hollis Carter had it as his Gmail signature for quite some time and needless to say, the bulk of my email communication consists between our company team. Continue reading